What is pay per click

Pay per click advertising

Pay per click advertising or ppc as it is known is a way of advertising websites, blogs or affiliate links.
The way pay per click works is you set up an account with the likes of google adwords or 7search this is the one i use as adwords are very strict and have blocked my account. Once you have set up an account you will then be invited to set up your advert, they will ask for a title, a short description and a destination URL i.e website or affiliate link.
Then once you have set up you advert you will choose multiple numbers of keywords that you think people will find your advert from. Choosing for the correct keywords is imperative for your online campaign as you want the correct people to find your advert.
For example if you was promoting an ebook for a golf swing you could choose words like golf swing trainer or the correct golf swing. The more popular the key word the more expensive it will be to get to the top of the list.
Once you have chosen your key words you will then set a maximum price per click for your individual keywords or sentence. Lets say you set your maximum price for the word golf at 5 pence and somebody else sets theirs at 7 they will be at the top of the list when that keyword is typed into a search engine. You can also set your maximum spend on a day for your advertising campaign.
Pay per click advertising is a great way to get traffic to your links but can also be very costly before you see a return.

If you would like further help with your ppc campaign take a look at this training program pay-per-click Academy.

If you would like further help with you keywords take a look at The money keyword finder training program.

I hope i have been of some help and thank you for reading.